Week 5 EOC: Social Networks and Job Hunting

I think that a brand ambassador is a very good marketing strategy.  At first it may seem that a brand ambassador would not be able to reach a very large group of potential customers, but the brand ambassador can leverage his knowledge of the product by convincing others to buy the product or service thereby creating even more brand ambassadors.  “According to JetBlue’s director of advertising and promotions, the CrewBlue ambassadors are crucial to the success of BlueDay and other campus efforts: “Students know what kinds of activities are important to other kids, what we should say to them in our marketing, and how we should say it. JetBlue’s ambassador program doubled in size last year and has “made a big difference” in the brand’s strength in the young-adult segment.” (Marketing: An Introduction,  Armstrong and Kolter, Page 144).  Customers have a tendency to trust the opinion of another perceived customer.

The Facebook phenomenon continues to amaze me. Now recruiters are using Facebook as a recruiting tool. “Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they

have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting,

depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database,

candidates tend to value referrals from their connections on Facebook more.” (The Wall Street Journal, August 8, 2011). I actually think that this is a good idea. People have a tendency to be more honest and forthcoming on Facebook.