Week 4 EOC: There's an App for that

                                                               FaceIt

I propose an app for the iPhone, iPad and Android platforms that utilize the devices forward facing camera to allow the user to change their appearance.  The camera will take a snapshot of their face and the allow them to edit the features such as hair color, eye color, hairstyle, etc. This will allow them to see what they would look like as a blonde or with a Van Dyke or whatever. The controls will be able to edit any feature of the face so they could use it to prevue how a nose or chin job might look.

FaceIt will help people to make decisions about changes they might like to make on their appearance. It would be equally applicable to men and women.

The App would be free and provide all features. Add-on packs would be available for such things as celebrity noses and hair styles and fashion makeup for an additional fee.  Another revenue stream would be to use the lower 25% of the device screen to stream ads. With this type of revenue stream a pro version could be offered for a one-time fee if the user wanted to eliminate the ads.

The App could be extended to include making changes to the rest of the body including weight reduction or increase or trying out how tattoos and piercings would look.

The App would be tied into social networks such as Facebook , Twitter and Google Plus. The user could get feedback from their friends before making any real changes.

The extended full body version could be tied into clothing manufactures and stores for virtual shopping with the ability to see how cloths look before buying. The revenue stream would be in the form of kick-backs from the stores and manufactures. There are probably many ways to leverage this App that I haven’t considered yet.