Monday, March 12, 2012

EOC Week 10: What are the benefits vs the features?

Chocolate Impressions greeting cards are created using laser engraving technology. The benefits of using laser engraving is that the images and fonts created on the card can have far more detail then chocolate cards that are made in molds. Another benefit is that the engraving process is sanitary since nothing physically touches the surface of the card during the engraving process.

Chocolate Impressions greeting cards will feature fine artwork and messages. The customers will be able to, using the online, create their own card design using Chocolate Impressions database of images and message content. I the customer so desires they can provide their own content to be made into a greeting card making for a unique and special gift.

Monday, March 5, 2012

EOC: Week 9, 3 Great Mission Statements

Todd Cecil's mission statement talks about tasteful ways to gain energy and health. This is gives the impression that his company cares about it's customers and wants them to be healthy and happy.

Oscar Corral's mission statement speaks to their customers desire to indulge in chocolates without the embarrassment of bad breath giving the image that the company wants to help the customer.

Fernando Trueba's mission statement speaks to their customers desire to try new experiences and promises hugs and good feelings. Who doesn't need more hugs?