Todd Cecil's mission statement talks about tasteful ways to gain energy and health. This is gives the impression that his company cares about it's customers and wants them to be healthy and happy.
Oscar Corral's mission statement speaks to their customers desire to indulge in chocolates without the embarrassment of bad breath giving the image that the company wants to help the customer.
Fernando Trueba's mission statement speaks to their customers desire to try new experiences and promises hugs and good feelings. Who doesn't need more hugs?
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