Final Project: Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 31.) Implementation of our plan will require acquiring the necessary equipment for laser engraving, melting and pouring the chocolate plus set up a supply chain for the ingredients and molds for the cards. The online store needs to be set up with a proper check-out and payment system. We will need to put controls in place to make sure that our marketing is getting good results and correct it need be. A SWOT analysis will be performed to evaluate all of our marketing activities.

"The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue."  (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 32.) We will continue to analyze the market to identify new opportunities and threats. As new opportunities appear we will re-evaluate our strengths and weaknesses to determine if they should be pursued.