Chocolate Expressions products give the customer excellent value. They are unique in the marketplace and therefore can demand a higher price then the competition. "Customer perceptions of the product’s value set the ceiling for prices. If customers perceive that the price is greater than the product’s value, they will not buy the product." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 9, page 5.) We believe that the customer will agree that our products offer great value. The intricate detail of the greeting cards plus there value as a gift of chocolate will tell the customer that this is a must buy. "Like everything else in marketing, good pricing starts with customers and their perceptions of value." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 9, page 5.)
The 8oz Chocolate Expressions greeting cards will be offered at $24.95 plus shipping.
No comments:
Post a Comment