Chocolate Expressions will use the internet to market its products. This will include but is not limited to a dedicated chocolate blog, Facebook and Twitter. We will target young to middle age males as they are to most likely to see the value of our products. We will accomplish this by placing ads on technology and gaming web sites. "A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 33.)
"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 33.) In addition to placing web site ads, we will use Google AdSense on our online store. The use of web advertising and AdSense will allow us to track the effectiveness of our marketing.
No comments:
Post a Comment