Final Project: SWOT

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 31.) Chocolate Expressions strengths lie in our ability to innovate new ways to bring confections to the market. The use of laser engraving will bring a new standard to chocolate greeting cards and in the future we will be utilizing 3D printing to craft confections before impossible create.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 31.) Our inability to anticipate initial demand for our products can cause a problem in ordering supplies and determining time requirements to market. Determining internet marketing strategies can also be difficult.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 31.)The trend in today's greeting card market is to find new and exciting ways to send your message. 

the fact that Chocolate Expressions cards are both a greeting card and a gift of chocolate speaks to this trend.

"And threats are unfavorable external factors or trends that may present challenges to performance." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 31.) The main threat to Chocolate Expressions is maintaining a sufficient supply of materials for our products.