The mission of Chocolate Expressions is to create laser engraved chocolate greeting cards to provide customers with unique, beautiful and tasty ways to give their message to friends and loved ones. "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 9.)
In order to insure the quality of the products research must be done on the best methods of laser engraving in chocolate. Also a search for the best quality chocolate must be undertaken.
"Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”" (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 9.) Like Kohler, Chocolate Expressions' overall objective is build profitable customer relationships. Chocolate Expressions will do this by creating products that allow our customers to give love, beauty and friendship to those important people in their lives with a unique, and tasty gift.
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