Monday, February 27, 2012

Final Project: Business Mission Statement

The mission of Chocolate Expressions is to create laser engraved chocolate greeting cards to provide customers with unique, beautiful and tasty ways to give their message to friends and loved ones. "An organization exists to accomplish something, and this purpose should be clearly stated." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 5.)
The initial push will be to cover Valentines Day, anniversaries and birthdays. Later, cards will be developed for other occasions.

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