Week 8: Creative content

Chocolate in it's many forms and packaging has been a favorite of persons of all ages. Chocolate is well received as a present for special occasions such birthdays, Valentines Day and anniversarys. What better way to give chocolate then as a beautifully engraved greeting card.


The chocolate greeting cards will be laser engraved. This will allow high resolution fonts, graphics and even photographs to be created in the chocolate. The cards will then be sealed for freshness and encased in a decorative gift box appropriate to the occasion.

"Several major factors are changing the face of today’s marketing communications. First, consumers are changing. In this digital, wireless age, they are better informed and more communications empowered." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 12, page 6.) I will be doing my marketing on the internet via social networks, Google, and blogs. I will setup accounts with Facebook, Twitter and Pintrest for my product plus a dedicated chocolate blog. The web site that is setup for the online store will use the latest methods to increase it's Google rating, especially links.

I will create 3 to 5 sample greeting cards in Photoshop. The cards will be placed on a pleasant background and placed into a slide show. The intent here is to show variety and amazing detail achievable with laser engraving the chocolate greeting cards.