Final Project: Product

Chocolate Expressions will consist of laser engraved chocolate greeting cards. The base product will be a 5" x 7", 8oz chocolate card the will then be laser engraved with a picture and message suitable for birthdays, anniversaries or Valentine's Day. "Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design." (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 7, page 13.) Chocolate Expression cards will be made from the finest chocolate available and will use the best greeting card designers in the business. "Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction. In the narrowest sense, quality can be defined as “freedom from defects.”" (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 7, page 13.) Every Chocolate Expressions greeting card will be thoroughly inspected for defects and sealed for freshness. Chocolate Expressions will also do periodic customer surveys to insure that we are maintaining our high standards.